If there was a book called "The Hierarchy of Needs for Coaches" the need for APPROVAL would be the first chapter.
Because that is the most devastatingly prolific and detrimental PERCEIVED need that keeps most coaches CHASING clients [and going broke] instead of being PURSUED.
Can I explain why you should STOP "trying" to be liked and [finally!] unleash the unfiltered, uncaged and UNAPOLOGETIC version of you...SPECIFICALLY the parts of your personality that you were criticized for?
And why you should burst out of your spiritual closet and reveal the "woo woo" parts of your work you've been too afraid folks would judge you for?
Or would you prefer to continue enduring the bitter aftertaste of self-betrayal every time you fail to say what you mean to say, EXACTLY the way you mean to say it in your marketing?
Now let's begin…
Playing it safe = boring. And it effectively places you in the category of "just another coach".
This is why everyone and their momma is fighting so HARD to standout in a sea of sameness.
But while they're competing for their clients' attention you can learn how to COMMAND it...even if you're an introvert like me.
Because you DON'T need to make a lot of noise to be the loudest [or influential] voice in Facebook groups to make the money you and your business deserve.
In fact, most of my posts could win the award for having the LEAST comments are likes...but they deliver big returns in the form of MULTI 5 figure months, weeks and sales.
These results don't come from the "spray and pray", vanilla bland marketing that most folks employ. That's guaranteed to put you on the fast track to BURN OUT.
Instead, it's about artfully positioning yourself as the BEST choice for your ideal clients regardless of the "well known" experts they might be considering.
This comes naturally to me today...but there was a time when my fear of rejection and not being liked kept me from being SEEN and HEARD by the peeps I was destined to serve.
You see, my "direct, no chaser" personality has ruffled more than a few feathers in my personal and professional life.
So I worried about how I'd be perceived by potential clients. That was PRECISELY the trap that lead to me attracting many of the WRONG peeps.
And then there was the spiritual aspect of my work that I hid for the first couple of years of my business.
Even though it helps my clients open up the channels to receive 5 figure CA$H months or sales I didn't feel comfortable talking about my "woo woo" side or big numbers because I was worried folks would judge me for it.
Problem was, trying to "tone it down" and hide parts of my work was the very approval seeking behavior that made me feel as repressed as a Stepford wife...and it REPELLED my ideal peeps.
This is why the goal of your marketing isn't to get EVERYONE to like you. Instead it's to FASCINATE the peeps you were BORN to serve.
That requires having the courage and boldness to be UNAPOLOGETIC about who you really are. You'll run the risk of polarizing and triggering some people...and that's EXACTLY what you should be doing.
Because your unmasked personality and the intangible gifts you've been too afraid to talk about were given to you [by someone wise ;) ], so that you could serve your ideal clients BETTER than anyone else can.
So put your approval seeking on permanent PAUSE...and leverage whatever you've been suppressing.
Good news: whatever people think of you is THEIR business not yours.
Better news: you can finally give yourself permission to have FUN with your marketing.
Best news: being really REAL will have clients chasing YOU for a change ;)